EA Apex Legends

My work encompassed a wide range of communications to help promote various video game franchises offered by EA, a leading digital entertainment company. As ACD on the account I also worked with a direct report on a number of projects, providing oversight, direction and mentoring.

Here is a selection of email touches I wrote for Apex Legends as part of an onboarding email stream for newcomers to the game, providing information about skill development, characters, challenges and other features.